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Straight from the farm
Straight from the farm is a project that deals with enabling farmers to sell their own produce straight from the farm. The aim of the project was to develop a mark and supply farmers with the neccesary information to take the first steps to direct-sale of their products. Also to inform the general public and the farmers through the projects website. The founders of the project were; Hólar University College, Living Agriculture, Farmers Travel Services, The Agricultural University of Iceland, The Farmers Association of Iceland and Innovation Centre Iceland.
The organisation ´Straight from the farm - Association of local producers' (Beint frá býli - félag heimavinnsluaðila) was foundet early in the year 2008.