On the Green Map:
Has main emphasis on wholesome and healthful local foods, organic produce and ecologically conscious products. In larger supermarkets such as Bónus, Nettó, Samkaup, Hagkaup and Krónan the green departments are constantly growing.
This icon refers to stores emphasising Fair Trade in the selection of products offered as well as organisations emhasising the importance of introducing the Fair Trade ideology to the public. Only one Icelandic company has accomplished to fulfill the requirements of Fair Trade International's standars for a couple of brands of coffee.